MBV TEA Brand story

• Samuel Johnson famously said "Great works are performed not by strength but by perserverance. And so it is with great undertakings!"

• Wu Chun was born in a family of tea merchants .This began from his grand father's generation.Later when it came to his father's, Wu Chun began to operate the tea industry and he did businesses at home and abroad.And incase nothing unexpected happened Wu Chun had to take over his father's business and become a new generation of traditional tea merchants.

• However, the 2008 financial crisis ,like a sudden hurricane ,hit this old tea shop with two generations of blood. In an overnight the tea bussiness fell. Wu Chun looked at his father's grey hair and the tea shop which was left in a crisis and was determined to shoulder the burden and help his father's tea line to tide over the difficulties and restore its glory.

• Therefore Wu Chun asked his father for a list of customers and began to conduct detailed research and analysis on domestic and foreign customers and markets.He even went to many countries to conduct market research.In the course of these series, Wu Chun found out that although China had a profound tea culture for thousand of years ,only a few tea brands could go abroad and most familiar tea brands in the market were foreign. Wu Chun deeply understood that "products without a known brand name in the market are destined to be eliminated faster".

• And from it, Wu Chun also arose spontaneously unprecedented fierce sense of national responsibility.He said " I went to so many countries ,I almost didn't find a tea brand made in China. I really felt very sorry and sad , so from then on ,I just wanted to make and share a good chinese tea brand with the world. I'm not just a revitalization of my father's tea line ,but also to let the world know about China's tea brand!"

• So Wu Chun again visted tea bases in several countries to investigate the quality of the quality of their tea gardens.

• In Wu Chun's opinion,We just want to purchase high quality raw materials from allover the world and make famous Chinese brands of world good quality tea". What he wanted was not just to share Chinese tea cakes with foreign friends like his father and grandfather did, what he wanted more was that friends allover the world can know and drink the world's best tea quality with Chinese brands.

• His father looked at Wu Chun with a firm look in the eyes and at that moment ,he felt that his son had really grown up .The traditional old merchant finally got over his stubbornness and decided to leave Wu Chun to fight ,believing that his son could revive the glory of their tea store and share the chinese tea brand with the world. He knew that the way the business was to be run would be totally different but he believed that the result would be successful.

• Later Wu Chun named his tea brand MBV in which M is an abbreviation of the word " Manner" , which means Wu Chun wanted the traditional tea business of his ancestors to face the world in a brand new way. B is an abbreviation of the word " Belief" which means that Wu Chun had the belief that his father's tea industry had to be conveyed to the world.He wanted to inherit and continuosly carry forward the tea legacy of his ancestors through innovation.This is the belief and inspiration he had since he was a teenager and its the same belief his family line had. V is an abbreviation of the word " Victory" which represents his father's trust and expectation of his son and Wu Chun 's confidence in the success of his tea brand.

• No matter how hard it is on the way to pursue your dream, as long as you take a sip of MBV TEA, you will have more firm faith and confidence to brave the wind and waves to pursue your goal.