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企业简介
Company profile

  MBV TEA 总部设立于深圳,是一个集生产、销售、服务为一体的茶品牌,经营全球各种名茶,现代化创新茶产品。MBV TEA坚持原产地原料生产,坚持由多年经验的制茶师制茶,只为把世界好茶带到每个人身边。不仅如此,为了探索更多茶叶包装的创新性,MBV TEA提出"一罐好茶,两种风味"的独特想法,让一罐好茶从此打破传统印象,踏上奇妙之旅。


MBV TEA,源于1986!

品牌故事
Brand story


 塞缪尔·约翰逊曾经有一句名言:“伟大的作品不只是靠力量完成,更是靠坚定不移的信念。”,而伟大的事业,亦是如此!

吴春出生在一个茶商家庭,从他祖父那辈起,便开始经营着茶业,后来到了他父亲那,更是把生意做到了国内外,若不出什么意外,吴春也会顺利接过父亲的生意,成为新一代的传统茶商。

只是,2008年的金融危机,像是突如其来的飓风,重重打击了这家有着两代人心血的老茶行。一夜之间,茶行的生意一落千丈,吴春望着父亲那爬满半鬓的白发,他决心挑起父亲茶行的重担,帮助茶行度过难关,重振辉煌。

于是,吴春从父亲那里要来了客户名单,便开始对国内外客户及市场进行详细的研究与分析,他甚至不惜远赴多个国家去进行市场调研。在这一系列的过程中,吴春发现,中国尽管拥有几千年深厚的茶文化底蕴,但能走出国门的茶品牌却屈指可数,且市场上大部分能被大家耳熟知晓的茶品牌都是国外的。吴春深刻了解到:“没有品牌记忆的产品,在市场的大洗礼中,注定会更快被淘汰出局。

并且从中,吴春也油然而生前所未有的猛烈民族责任感。他说:“我去了这么多的国家,却几乎没有发现中国制造茶品牌的身影,我真的对此表示十分遗憾与痛心,所以从那时起,我就励志要做出一款属于中国品牌的世界好茶,把中国的好茶分享给世界,让中国的茶品牌走出国门,我不只是要振兴父亲的茶行,更是要让世界都知晓中国的茶品牌!”于是,吴春再次去了多个国家的茶基地,去考察他们的茶园品质.

回国后,吴春便跟父亲说出了自己的想法,并将自己要与国外茶园合作的计划告诉了父亲,父亲一开始很是不解,尤其是与外国茶园合作那块,父亲持很大的反对意见。在他看来,咱中国的茶种类那么多,品质那么好,为什么还要跑到国外采购不同的茶叶,让外国人赚我们的钱呢?而吴春便觉得,我们就是要采购世界各地优质的原材料,做出赫赫有名中国品牌的世界好茶,他要的,不只是像父亲与祖父那样,把中国茶饼分享给国外友人;他更想要的是全球各地的友人都知道都能喝到中国品牌的世界好茶。

父亲望着吴春那坚定的眼神,在那么一瞬间,他觉得儿子真正长大了。这个传统老茶商,终于不再执拗了,他决定放手任吴春去拼搏,他坚信着儿子,可以重振他们茶行的辉煌,并将中国茶品牌分享给世界。或许这其中的经营方式会大有不同,但结果定会是成功的圆满的。

后来,吴春将自己的茶品牌命名为MBV,其中,“M是英文manner的缩写,代表吴春要一别祖辈传统茶行业的经营方法,以全新的方式面向全球;B是英文belief的缩写,寓意着吴春一直在传递着“父亲的茶”的信念,他要将自己祖辈的茶,一直传承下去,并通过创新不断发扬光大,这是一位励志少年的信念,这更是一个家族的信念;V是英文victory的缩写,它代表着父亲对儿子的信任和期盼,也代表着吴春对自己的茶品牌必定会走向成功的信心。

无论在这追梦的路上有多么的艰辛,只要喝一口MBV TEA ,便会让人拥有更加坚定的信念与信心,去勇敢地乘风破浪,追逐理想。



MBV TEA Brand story


• Samuel Johnson famously said "Great works are performed not by strength but by perserverance. And so it is with great undertakings!"

• Wu Chun was born in a family of tea merchants .This began from his grand father's generation.Later when it came to his father's, Wu Chun began to operate the tea industry and he did businesses at home and abroad.And incase nothing unexpected happened Wu Chun had to take over his father's business and become a new generation of traditional tea merchants.

• However, the 2008 financial crisis ,like a sudden hurricane ,hit this old tea shop with two generations of blood. In an overnight the tea bussiness fell. Wu Chun looked at his father's grey hair and the tea shop which was left in a crisis and was determined to shoulder the burden and help his father's tea line to tide over the difficulties and restore its glory.

• Therefore Wu Chun asked his father for a list of customers and began to conduct detailed research and analysis on domestic and foreign customers and markets.He even went to many countries to conduct market research.In the course of these series, Wu Chun found out that although China had a profound tea culture for thousand of years ,only a few tea brands could go abroad and most familiar tea brands in the market were foreign. Wu Chun deeply understood that "products without a known brand name in the market are destined to be eliminated faster".

• And from it, Wu Chun also arose spontaneously unprecedented fierce sense of national responsibility.He said " I went to so many countries ,I almost didn't find a tea brand made in China. I really felt very sorry and sad , so from then on ,I just wanted to make and share a good chinese tea brand with the world. I'm not just a revitalization of my father's tea line ,but also to let the world know about China's tea brand!"

• So Wu Chun again visted tea bases in several countries to investigate the quality of the quality of their tea gardens.

• After returning to China, Wu Chun told his father his idea and plan of cooperating with foreign tea gardens. At the beginning his father was very puzzled especially when it came to cooperating with foreign tea gardens. In his opinion , " We have so many kinds of Chinese tea and very good quality , why go abroad to purchase different kinds of tea and let foreigners earn our money ?"

• In Wu Chun's opinion,We just want to purchase high quality raw materials from allover the world and make famous Chinese brands of world good quality tea". What he wanted was not just to share Chinese tea cakes with foreign friends like his father and grandfather did, what he wanted more was that friends allover the world can know and drink the world's best tea quality with Chinese brands.

• His father looked at Wu Chun with a firm look in the eyes and at that moment ,he felt that his son had really grown up .The traditional old merchant finally got over his stubbornness and decided to leave Wu Chun to fight ,believing that his son could revive the glory of their tea store and share the chinese tea brand with the world. He knew that the way the business was to be run would be totally different but he believed that the result would be successful.

• Later Wu Chun named his tea brand MBV in which M is an abbreviation of the word " Manner" , which means Wu Chun wanted the traditional tea business of his ancestors to face the world in a brand new way. B is an abbreviation of the word " Belief" which means that Wu Chun had the belief that his father's tea industry had to be conveyed to the world.He wanted to inherit and continuosly carry forward the tea legacy of his ancestors through innovation.This is the belief and inspiration he had since he was a teenager and its the same belief his family line had. V is an abbreviation of the word " Victory" which represents his father's trust and expectation of his son and Wu Chun 's confidence in the success of his tea brand.

• No matter how hard it is on the way to pursue your dream, as long as you take a sip of MBV TEA, you will have more firm faith and confidence to brave the wind and waves to pursue your goal.

品牌文化
Brand culture


  整个灵魂之旅,从你闻的第一口茶香开始,世界就这样从旅行家的心进入到你的味蕾。但是你知道吗?味觉也有地理记忆,你品尝的每一杯MBV TEA都带有独特“地理定位”。不管是西半球四季如春的墨西哥还是东半球时晴时雨的英国,一罐MBV TEA,让你瞬间移动自如肆意横跨东西半球,这就是MBV TEA带给你的美味体验。甄选原产地原料,让当地风味融入于MBV TEA中。一罐好茶,两种风味,如同一张机票,抵达两个异域,麦哲伦横跨东西,只为证明地球是圆的;我们横跨东西,只为让一罐好茶有点“东西”。


MBV TEA,源于1986!



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